The Pet Sitter’s Pricing Shortcut

The single biggest stress point for pet care professionals is pricing. Are you charging too little and losing money, or charging too much and losing clients? It’s time to stop worrying and start earning what you deserve.

Introduction 3

Part 1: Understanding the Pet Care Pricing Landscape 4

Why pricing matters in pet care 5

The cost of undercharging 5

The goal: Confidence, fairness, and sustainability 5

Part 2 (Pricing Foundations) 5

A. Cost-Based Pricing (Your Baseline) 5

B. Market & Geographic Pricing Guide 7

C. Bridging Baseline + Market — Your Sweet Spot 8

Part 3: Service-Based Pricing Breakdown 9

Primary Cost Drivers 10

PART 4: The Steps to Validate Your Prices 11

Process A: If You’re “Dependent” (Rover / Wag / App-Based) 12

Process B: If You’re “Independent” (Own Website / Running Your Own Business) 12

Process C: Verified Websites & Organizations to Check (So You Don’t Do Extra Research) 13

Part 5: Pricing Mistakes to Avoid 14

Undercharging 14

Copying Competitor Rates Blindly 14

Not Charging for Your Time 14

Overcomplicated Pricing Tables 14

Fear-Based Pricing 14

Bonus Material: How to Raise Prices Without Losing Clients 15

FREE MATERIAL HERE! 16

Calculator - Based Pricing - Taxes - Service Based - Email Templates 16

Your Pricing Framework & Next Steps 17

Disclaimer: 17